Sophistication rooted in tradition, yet with a young and playful audience in mind.
Identifying what our clients wish to communicate through their art program is key to a successful result and is part of the expertise ICArt beholds. The question itself is simple, but the answer can be both complicated and ever evolving. It is therefore natural to start off a project with a concept presentation.
Identifying what our clients wish to communicate through their art program is key to a successful result...
From art concept to art installation
At the commencement phase of any project, ICArt works on an initial concept aimed to inspire the client, but also challenge, to assist in the pursuit of the desired outcome.
Finding the boundaries of the scope creates the framework from which ICArt moves on to a second and third round of presentations where we zoom in on the concept, and through extensive research arrive at the selection of alternative artworks from which the client then chooses. Our professional installation team ensures that the final leg runs smoothly and quality is at its peak.
...with extensive experience we believe that every challenge has a solution.
Boston Consulting Group
Sophistication rooted in tradition, yet with a young and playful audience in mind, was the conceptual starting point of our collaboration with Boston Consulting Group for their new offices in Oslo, Norway. The challenge for this specific project was to find the right balance between the conservative and traditional aura of a powerhouse such as BCG, and the modern, young and innovative profile of the employees spending most of their awake time in the offices of which we were given the trusted task to fill with art.
ICArt created an art program with works such as Julian Opie’s From Nature 2.A series of six lenticular acrylic panels with elements of nature which embody the paradox of movement and stability that the chosen concept bestows, as well as rooting the Oslo office to the basis Norwegian identity. Beautiful, elegant, fun and modern, yet with the credibility and stature of the prominent artist that Opie is.
In the mix, the intriguing work by the Russian duo Asya and Dimitry Kozin, who created an edgy and intricate sculptural paper bust with a lavish punk ‘do’, is playful and technically captivating.
Representing the traditional technique of oil painting but with a humoristic take on the everyday challenges of an anonymous superhero, Andreas Englund brilliantly portrays the fusion between traditions, popular culture and the trivial hardship of ordinary life. This juxtaposition of seriousness and humor we found to be a perfect match for BCG’s art-program.
An evolving process…
With many of the projects ICArt takes on, the scope evolves as we get further into the projects. Being flexible, accommodating and prepared for adaptations is part of the ICArt philosophy, and with extensive experience we believe that every challenge has a solution.